AIR
‘Turning nothing into something’: I created a brand that capaigns against the global air pollution problem. The idea of advertising and giving out ‘fresh air in a can’ is now just a gimmick but could this be our future? The brand ‘AIR’ aims to raise awareness about air pollution reminding us that the air is ‘nothing’ until it turns into a problem for us all. This campaign promotes the fact that “Air is a necessity, not a luxury.” (2018)
